Originally designed for the Apple Watch, this version has flatter sides, allowing for more text to fit into narrow horizontal spaces without losing legibility. Historical Context: What Came Before?
You will see this used often during presentations involving the Apple Watch, child-friendly features, or "soft" software updates. The rounded terminals give it a friendlier, more approachable look.
In the very early days, Apple used a condensed version of ITC Garamond for their "Think Different" campaign and early Macintosh marketing. Why Does This Choice Matter?
Originally designed for the Apple Watch, this version has flatter sides, allowing for more text to fit into narrow horizontal spaces without losing legibility. Historical Context: What Came Before?
You will see this used often during presentations involving the Apple Watch, child-friendly features, or "soft" software updates. The rounded terminals give it a friendlier, more approachable look.
In the very early days, Apple used a condensed version of ITC Garamond for their "Think Different" campaign and early Macintosh marketing. Why Does This Choice Matter?