The transition from print to digital media significantly impacted traditional revenue streams for the tuner industry.
: In 1999, Primedia purchased the title. It later changed hands to Source Interlink Media in 2007 for $1.2 billion, eventually becoming part of TEN: The Enthusiast Network .
The Ultimate Guide to Import Tuner Magazine: History, Legacy, and Digital Access
: Many enthusiasts consider the 1999–2002 period the "golden era" of the magazine, marked by iconic cover spreads and the height of the pre-social media car culture. 2. What Happened to the Magazine?
Launched in by IGC as a spin-off of Turbo Magazine , Import Tuner quickly became a titan of the industry. While other magazines focused purely on technical specs, Import Tuner pioneered a concept that combined "bad ass cars" with "import models," a formula that propelled it to massive popularity.